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Real Estate Classes

Most people are on their best behavior at the beginning of a job. They are never as well dressed, articulate, or punctual as they are during the job interview. However, fast forward six months, and they show up wearing shorts and flip-flops right before lunch, blaming traffic, and hand in a very inauthentic doctor’s note claiming that a ten-day vacation to Disneyworld is the prescription for this particular malady (there is also a marijuana leaf in the upper right hand corner of the doctor’s stationery).

Given that this is the behavior of 95% of the humans on planet Earth, it is understandable that you may have slacked in the personal appearance department. However, in your chosen career of real estate, appearance is very important.

While you are looking in the mirror, ask yourself the following questions:

1. When you picture a successful realtor, does she look like this?

2. Would I hire me as a realtor?

3. Do I look professional and trustworthy?

4. Is my pants zipper undone right now?

Hopefully, after answering these questions, you know that some changes may be needed (and your pants are now zipped). The purpose of taking real estate classes and continuing education is the principle of continuous improvement. Continuous improvement of your professional appearance is just as important. If you still think that this is superficial and has no bearing on true success in the area of real estate, consider this statistic. If you look at the female realtors that made it onto the list of top 250 realtors in the country, 56% of them wore a jacket in their professional photos. What is the percentage among the pool of other realtors? 47%. Do they know something you don’t?