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If You Read One Article About Advertising, Read This One

How to Write the Best Rental Ads

Every landlord wants to get calls when they have posted online rental ads for their rental property. However, renters will not call a rental property owner unless the rental ads catch their attention. There are many ways to improve the content of your rental ad and its visual and competitive appeal.

If you are advertising duplexes for rent, your website will present filtered results to the user by giving a summary of the key data of properties that fit their criteria. Users typically scan the property’s heading to sort through all the information and look at the photo so see if something interests them. Make a catchy heading to label your property so that viewers will be impressed. Use a lot of descriptive words and focus on a unique feature or benefit of the duplexes for rent. For example, what you can focus on is your open layout, bright rooms, spacious entrance, underground parking, in-suite laundry, cul-de-sac location and a lot more. Get the catchiest of these headings.

When you write a rental ad online one line or many lines would cost the same so make sure you put every information you have on the property. It is costly if you write rental ads in newspapers since you have to pay for every line. But, you need to provide sufficient, useful and concise information about your property and focus on its unique selling features and the benefits it would offer to its occupants. Focus on specifics rather than the general.

People will know what you are offering to them through your photos. Not having photos of your property online is inexcusable. With photos, you have better chances of getting picked. Renters with photographic memories will recall the property in their minds. Many websites allow unlimited photos to be posted. Post photos of the most attractive pictures of your property. You can crop, correct exposure, and retake blurry pictures. Put those photos now in your rental ads is an advantage.

Check out your renter profiles. This will help you know what renters are looking for in location and property types. Perhaps proximity to public transportation or schools, security, concierge services, laundry, utilities, etc, are the things that renters are looking for. The features that renters look for should be included or focused on in your rental ads.

If there were no competition, it would be easy to do business. It is important to understand that quality and quantity of other properties by location or target market. So whatever you notice in your neighborhood, perhaps there are many properties just like yours and your rent is either relatively higher or lower, if you property has better curb appeal, or you are the only one offering a negotiable move in date, so if your rental property is competitive, make sure you emphasize this in your rental ads.